The kitten boom is a new era of kitten sales in the United States.
A study by researchers at the University of Texas at Austin estimates that the new baby boom generation of kitten owners could bring in nearly $2 billion in sales by 2020.
The average household spends $2,500 annually on kitten apparel and accessories.
But, the study says, a boom in kitten ownership could bring $1 billion in additional revenue by 2020, or $7.7 billion in total sales.
That’s an increase of about $3.4 billion in the past three years.
This trend of sales is not unprecedented.
In fact, according to the American Cat Corporation, cat sales increased in the 1990s by around 60 percent.
Cat stock has also been on the rise, especially since the advent of the cat barbie.
“It’s been growing in popularity and I think it’s still growing, but we’ve seen a lot of that growth come from kitten products,” said Mark J. Dreyer, the president of Cat Stock USA, a nonprofit organization that works to improve the health of pets.
The American Cat Corp. estimates that in 2017, sales of cat toys and cat accessories reached a record $1.4 trillion.
And that’s not all cat-related.
Cat-shaped jewelry is a growing trend among pet owners.
It’s become popular with children, and some brands have begun to market them with special-edition kitten ears.
But many cat owners have a different way of expressing their love for cats.
“If you’re a cat person, you’ll probably want to own a cat, but there are a lot more cats out there than just kittens,” said Jodi Egan, a cat breeder and founder of Catsheds, a company that sells cat earrings.
“You’re really in for a treat, if you know what I mean.
You can have the best cat ears, the best tail, and the best hair.”
If you are a cat owner and are interested in buying cat ears or cat tails, the Cat StockUSA website has a list of popular cat-shaped cat ear, tail and hair designs.
Some cat owners say that while they are attracted to the animal-themed looks, the real attraction comes from the interaction with their furry friends.
“People have a special bond with cats, and cats are really important in their lives,” said Egan.
“They really bring people together.”
In fact and in part because of the rise in sales, cat owners are also buying cat litter.
According to the ASPCA, pet litter sales are expected to increase by $2.7 to $3 billion by 2020 in the U.S. But not everyone is buying cat merchandise.
“The cat has never been a money maker for us,” said Dreyers.
“We don’t make much on cat products, but cats have been a very significant part of our society for thousands of years.”
A lot of cat owners don’t think cat-themed products are necessary for a happy relationship with their pets.
“When you buy a cat toy, it’s a little bit like buying a little doll,” said Kari Dank, a veterinarian and author of Catnip Cats: The Secret to Keeping Your Cat Happy.
“Like, do you really need a cat?
Do you need a doll?
But, a little cat can be just as important as a big cat.”
“We are so used to being on top of our cat,” said Tammie Pappas, a mom of two and cat owner in New York City.
“I think there’s so much more to it than a cat.”
And, while cat toys are definitely getting more popular, the popularity of cat-oriented cat products has not kept pace with the rise of kitten apparel.
“In my lifetime, I’ve had five cats that were kittens,” explained Pappanas.
“And I’m still a cat mother.”
In 2018, Catstock USA partnered with Kitty World, a social media platform, to launch Kitty World Kitty, a way for cats to share their excitement for kittens and cat owners.
“There are lots of cats who want to be the new owners of their kitten,” said Pappans founder, Jodi A. Egan of Catshelleds.
“For the average cat owner, there is a sense of fulfillment.
We want to encourage people to try a kitten for the first time, so we can see how it feels and how it fits into their lifestyle.”
The American Cats Corp. has set up a new website to help cat owners find new cat accessories, cat products and other cat related merchandise.
The website is www.catstockusa.org and can be accessed at www.cato-usa.com.
For more information, call (800) 476-5999.
This story originally appeared in the September 2018 issue of Popular Science magazine.
Nike stock on Thursday jumped more than 1 percent to a record high, driven by concerns about the possibility of “war on winter” after the company said its shoes could become more susceptible to frostbite.
The stock is now trading for about a fifth of its all-time high of $130 a share in early morning trading.
Nike’s stock rose 2.3 percent to $132.25 a share.
It was also the most expensive Nike stock to trade this year.
Nike said it expects to release its winter 2017 lineup later this year and will be in the market for a new sneaker that will address its frostbite concerns.
Nike also said it is also working on a new shoe with the potential to be worn by athletes.
Nike has been struggling with cold weather and snow since last summer, when the company recalled several products because they could freeze during the cold.
Nike CEO Kevin Plank said the company would release a new winter model later this summer.
“We want to make sure that the best way to do this is with a winter shoe that’s going to work well for the athletes,” he said in a video posted to social media.
“We’re really committed to putting the best shoes in the world, but we’re also really committed, as we did last year, to being a winter athlete in winter.”
The stock has been soaring since Plank announced in late February that Nike would be rolling out a new “winter shoe” that will be made with a more durable material that can be rolled up and worn without breaking.
The new shoes, which are expected to go on sale in early 2017, will be available in a range of sizes and styles that will also be offered at Nike’s other retail stores.
The new shoes are expected for release in mid-2019.
Shares of Nike closed up about 1 percent at $133.93, according to FactSet data.
The Nasdaq composite was up about 0.9 percent.
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Moderna stock is the most popular cat stock among NFL fans, and it’s trending higher.
The stock’s price has surged nearly 20 percent over the past year, to a market cap of about $1.8 billion.
That puts it in a league of its own, with an average gain of more than 15 percent per day over the last three months.
Its share price has been rising at more than 3.5 times the market cap, meaning the company has a market capitalization of about 6.2 billion.
And its stock price has soared because of the value of the stock.
Last year, it had a market value of $6.6 billion.
Now, it’s at $19.9 billion.
Cats are now the second-largest stock on the New York Stock Exchange, according to research firm Morningstar, and cat stock is gaining.
The company, founded in 1962, has a stock price of about 17 cents per share, and its market cap has increased more than 100 percent.
The most popular stock for cats is cat stock.
It has a more than 70 percent market cap.
Moderna is one of the leading cat-related stocks in the U.S., according to Morningstar.
Its stock is up more than 4,300 percent in the last 12 months.
That’s thanks to the rising value of cats, and the growing popularity of cat stocks on the stock market.
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