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The Latest on Sony Corp.’s rumored merger with Microsoft

July 14, 2021 Comments Off on The Latest on Sony Corp.’s rumored merger with Microsoft By admin

Sony Corp. and Microsoft are reportedly planning to announce a deal on Monday that would create a new global mobile platform for content providers.

The Wall Street Journal and The New York Times reported the news Monday, citing unnamed sources familiar with the discussions.

The deal would be the first such partnership between the two companies in more than three decades.

The merger would create Sony’s own platform for streaming and video-on-demand services, the Journal and Times said.

Sony would be in a position to compete directly with Facebook Inc., which already has an existing video platform, and Google Inc., whose YouTube is a key player in the video-streaming market.

The two companies have been engaged in an extensive media strategy that has seen both companies invest billions in media platforms and hire a number of other top talent, including President of Content at Microsoft Eric Schmidt.

Sony has also been building out its own content management platform, called PSN, as part of a plan to expand its portfolio of services.

Microsoft has been focusing on games and mobile games, as well as social and gaming features.

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