What you need to know about the new kitten boom
The kitten boom is a new era of kitten sales in the United States.
A study by researchers at the University of Texas at Austin estimates that the new baby boom generation of kitten owners could bring in nearly $2 billion in sales by 2020.
The average household spends $2,500 annually on kitten apparel and accessories.
But, the study says, a boom in kitten ownership could bring $1 billion in additional revenue by 2020, or $7.7 billion in total sales.
That’s an increase of about $3.4 billion in the past three years.
This trend of sales is not unprecedented.
In fact, according to the American Cat Corporation, cat sales increased in the 1990s by around 60 percent.
Cat stock has also been on the rise, especially since the advent of the cat barbie.
“It’s been growing in popularity and I think it’s still growing, but we’ve seen a lot of that growth come from kitten products,” said Mark J. Dreyer, the president of Cat Stock USA, a nonprofit organization that works to improve the health of pets.
The American Cat Corp. estimates that in 2017, sales of cat toys and cat accessories reached a record $1.4 trillion.
And that’s not all cat-related.
Cat-shaped jewelry is a growing trend among pet owners.
It’s become popular with children, and some brands have begun to market them with special-edition kitten ears.
But many cat owners have a different way of expressing their love for cats.
“If you’re a cat person, you’ll probably want to own a cat, but there are a lot more cats out there than just kittens,” said Jodi Egan, a cat breeder and founder of Catsheds, a company that sells cat earrings.
“You’re really in for a treat, if you know what I mean.
You can have the best cat ears, the best tail, and the best hair.”
If you are a cat owner and are interested in buying cat ears or cat tails, the Cat StockUSA website has a list of popular cat-shaped cat ear, tail and hair designs.
Some cat owners say that while they are attracted to the animal-themed looks, the real attraction comes from the interaction with their furry friends.
“People have a special bond with cats, and cats are really important in their lives,” said Egan.
“They really bring people together.”
In fact and in part because of the rise in sales, cat owners are also buying cat litter.
According to the ASPCA, pet litter sales are expected to increase by $2.7 to $3 billion by 2020 in the U.S. But not everyone is buying cat merchandise.
“The cat has never been a money maker for us,” said Dreyers.
“We don’t make much on cat products, but cats have been a very significant part of our society for thousands of years.”
A lot of cat owners don’t think cat-themed products are necessary for a happy relationship with their pets.
“When you buy a cat toy, it’s a little bit like buying a little doll,” said Kari Dank, a veterinarian and author of Catnip Cats: The Secret to Keeping Your Cat Happy.
“Like, do you really need a cat?
Do you need a doll?
But, a little cat can be just as important as a big cat.”
“We are so used to being on top of our cat,” said Tammie Pappas, a mom of two and cat owner in New York City.
“I think there’s so much more to it than a cat.”
And, while cat toys are definitely getting more popular, the popularity of cat-oriented cat products has not kept pace with the rise of kitten apparel.
“In my lifetime, I’ve had five cats that were kittens,” explained Pappanas.
“And I’m still a cat mother.”
In 2018, Catstock USA partnered with Kitty World, a social media platform, to launch Kitty World Kitty, a way for cats to share their excitement for kittens and cat owners.
“There are lots of cats who want to be the new owners of their kitten,” said Pappans founder, Jodi A. Egan of Catshelleds.
“For the average cat owner, there is a sense of fulfillment.
We want to encourage people to try a kitten for the first time, so we can see how it feels and how it fits into their lifestyle.”
The American Cats Corp. has set up a new website to help cat owners find new cat accessories, cat products and other cat related merchandise.
The website is www.catstockusa.org and can be accessed at www.cato-usa.com.
For more information, call (800) 476-5999.
This story originally appeared in the September 2018 issue of Popular Science magazine.
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