How to win the Indian market
News of a possible merger between the Bharatiya Janata Party and a leading news channel is a good opportunity for India to show its dominance over the global marketplace, analysts said on Friday.
The Indian media market is worth Rs3 trillion and accounts for a quarter of all global media revenue.
BJP and the Bharat Janata party, which is leading the ruling coalition, have been locked in a war of words over the sale of NDTV and other channels.
“It’s a good sign that the Modi government is trying to make it as easy as possible for the government to sell off NDTV,” said Naseem Chatterjee, senior media analyst at the consultancy New America Foundation.
While NDTV is owned by the government, the government also holds a minority stake in NDTV, which competes with NDTV in markets like India and the United States.
It’s not clear what the new company could do, but the government is hoping to use NDTV as a launching pad for new ventures that could boost the media industry, analysts say.
A merger between NDTV’s parent company and a media giant could be a significant coup for the Modi-led government, analysts believe.
NDTV has been seen as a strong competitor to the state-owned Indian Broadcasting Corporation (IBC), which is the biggest broadcaster in the country.
Earlier this year, NDTV announced it would cut back on its programming, which was seen as an attempt to appease the ruling Bharatiyas party, analysts speculated.
NDtv’s revenue fell 3.7% in the three months to June.
NDTV has also had to contend with a rising tide of social media users who are demanding better news coverage, especially after the killing of journalist Neelam Chopra.
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