The Google Penguin update has changed the way Search engine optimization was practiced. Gone are the days when you simply build hundreds of backlinks. Today, SEO is about more quality than quantity. Still, you need to take care of SEO of your website. The key here is to choose the best SEO tools that can effectively improve your website rankings. Here are the top 5 free SEO tools that can keep you going.
Google WebMaster Tools
The first one is undoubtedly from Google. Using Google Webmaster tools, you can monitor broken links, crawl errors, navigation issues and duplicate meta data. This single tool can monitor the health of your website and make it error-free. At the same time, you can use this tool to analyze how your site is faring with different keywords. You can separately check which page is ranking for a particular keyword. When you link your Google+ profile to Webmaster tools, authorship can be handled as well. Google webmaster is one of the best SEO tools that are available for free.
While Webmaster tools enables you to monitor your website health, Google Analytics is a perfect tool to analyze your website traffic. Understanding where your visitors come from and what they are doing on your website enables you to optimize your site and improve conversion rates. Google Analytics offers real-time reports, audience behavior, in-depth traffic analysis and conversion reports. You can even know how each page is performing in search engine rankings. Google Keyword Planner is an important tool that can help you choose right keywords for your business. Once you choose keywords, you can use analytics to analyze how your site is performing for those keywords.
MOZ Toolbar and Open Site Explorer
Moz is a good search engine optimization tool that combines features of Google webmaster tools and Google Analytics and presents them with an intuitive and easy-to-use interface. While this is a paid version, you can download the MOZ toolbar that is free. This plugin extension is available for Chrome and Firefox. This toolbar provides advanced metrics like meta data, tags, link data, domain authority, page authority and other on-page elements. Open Site Explorer from MOZ is a powerful tool that enables you to check backlinks of your website. While the paid version has more powerful features, you can still use the free version to check backlinks, competitor’s performance and other off-page elements.
SEO Optimization tool
It is obvious that meta tags, meta description and title hold a good place in SEO. However, newbies do not know what to write in these fields. This free SEO optimization tool optimizes your title and meta tag description. Enter your keywords and country and this tool will tweak your SEO tags. The site provides screenshots to help you understand how to use this SEO tool.
Screaming frog is a SEO spider that can be installed on your desktop. While Screaming Frog is a paid tool that requires 99 pounds per year, the site offers a free version with a 500 URL crawl limit. Using this comprehensive SEO tool, you can fetch key onsite elements of a website to audit, analyze and review them with an SEO perspective. You can export this data into an excel sheet and monitor your SEO strategies.